I was 100% on Labcorp throughout my permalance gig at Razorfish. I proudly created the campaign concept that was chosen to move forward. Unfortunately I didn’t get to execute it as I was busy writing the entirety of their OnDemand website, as I was hired to do.
For OnDemand, I wrote the entirety of the site, presented it, ushered it through med/reg, and even made dev updates as changes came through. Other pieces I created include campaign guidebooks for Labcorp to use once their time with Razorfish ended, capabilities decks, banners and social.
