I was 100% on Labcorp throughout my permalance gig at Razorfish. I proudly created the winning campaign concept. Unfortunately I didn’t get to execute it as I was busy writing their OnDemand website.
For OnDemand, I wrote the entirety of the site, presented it, ushered it through med/reg, and even made dev updates as changes came through. Other pieces I created include campaign guidelines, banners and social.
