Cheerwine, a soft drink favorite of the South, wanted to mark their 100th anniversary by thanking the community that had given them so much. So we created the Legendary Giveback:
1 Night. 1 Town. 1 Cause. 1 Concert.
We got the word out for this charity concert with everything from print, radio and schwag to social posts. The results? Our client was happy to get 120 million impressions as they raised over $70,000 for charity.