Cheerwine is the best kept secret of the South since 1917. To thank their fans, they decided to celebrate their century mark by giving back to the community that's shown them so much love for nearly 100 years. 
That's where we came in. We created the Legendary Giveback:
1 Night. 1 Town. 1 Cause. 1 Concert. 
We created everything from schwag to social posts to get the word out. The results? Our client was happy to have 120 million impressions, and over $70,000 raised for charity. .Not bad for one night's work.